As a student at Billy Blue College of Design, I was presented with a hypothetical brief to undertake a product-packaging redesign project. The subject of this redesign would be ‘Fantastic Noodles’. Market research and analysis discovered numerous factors to consider when redesigning for future consumer benefit, and hence, greater client returns on investment. The development of target personas would assist in the process, as well as competitor analysis. Once research was collated, there was a clear vision of development for greater functionality and visual aesthetic. The final packaging was to be print-ready with considerations for final product materials. Lastly, a product prototype was devised and tested to further refine and improve the target customer satisfaction level, in order to produce the final result.